Sunday, March 29, 2015

Creating Lasting Impact Together by Wanda Reinholdt

Creating Lasting Impact Together by Wanda Reinholdt

I’ve been doing a lot of thinking lately about what it takes to create something that the community can enjoy, be proud of and that has a lasting impact. I’ve been thinking about this because of the recent destruction of something that I helped create for the community, which I believe was created to be in our midst for the long haul. Even though I was initially discouraged, it has been an enlightening journey. And I have come to a few conclusions that those of you who are artistic and/or entrepreneurial at heart might find interesting:

First, creating something that a community can be proud of and that has a lasting impact requires courage. It takes “balls,” as some people say, to put oneself out there – to take an idea and develop it into something that others can enjoy. Along with courage, it also requires skill that comes with education and experience. The more knowledge one has about their skill and the more this skill is used, the better the result. Beyond skill, a great deal of precious time is put into developing plans and then again to actually execute them. Money is needed to purchase supplies and to pay a team of people who can assist. And when it is complete, the support of leaders and media in the community is needed to spread the news. In other words, a great deal of dedication, commitment and resources are essential to making something happen that works and exists for a longer period of time.

Once community leaders support it, one must create something that endures what you have a vested interest in caring for, promoting and advocating. In other words, I believe that it is imperative that the artist/business owner/inventor is able to guide the use of what they have created throughout the lifetime of the product/service, as this will help insure that it lasts. I don’t think it is good or wise for the creator of something to no longer care or remove themselves from the caring of their creation. After all, it is part of who they are and it is their vision. If it was not for them, whatever they created would not exist. So the creator must continue to advocate for what they have created. And, of course, promotion efforts must keep those who are going to use the creation in mind and focus on the benefits of using their product/service.

Beyond the creator, I believe that to insure a lasting legacy, the leaders of the town or county where the creation was made must also take on some of the responsibility to promote and steward the creation while, at the same time, caring for those who use the creation. The reason is that if it is something that the community is able to enjoy and benefit from, then the public will be impacted by the creation. If the public interacts with what has been created, then safety and clarity of instruction and use must be priority. In addition to safety, the public must become aware of the benefit of the product/service that they are being offered. Promotion, safety and clarity is partly the responsibility of the creator but also the constituency that supports the creation. It is a partnership.
Lastly and most importantly, I believe it is the responsibility of the public to honour and respect the creation itself and the use of it. When an artist or entrepreneur gives a product or service to the public for use, it becomes the responsibility of the public to treat what they are given as something valuable and as a gift. It is a gift because of all the effort, time and preparation it took. There is great deal of sacrifice made to see something through from the beginning to the end. The impact of someone defacing or destroying a creation in any way is discouraging, frightening and tiring for all involved in stewarding the creation or service. It is tempting to completely stop creating and giving when this happens. And, unfortunately, it costs money for the community and the creator to restore what is damaged. But, the good news is that most of us who are entrepreneurs and artists love what we do and who we are and we cannot not create. We find much joy from just creating for ourselves and sharing what we create.

Even though I have faced the destruction of my work, I am going to continue to create because that is who I am. And I will continue to share what I create. I encourage those of you who are also artistic and/or entrepreneurial to do the same because when we do, we build up and teach. Those of you who are not artists or entrepreneurs but use our services and creations, I encourage you to remember that what you are using is a gift and came from someone’s heart and soul and to care for it so that we can all enjoy it for a long time to come.
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Wanda Reinholdt is a local area artist and creative entrepreneur whose passion and joy is helping individuals, businesses, organizations, artists and municipalities through creating great story on stage, film and canvas. Some of her work can be seen on www.reinholdtproductions.ca. She welcomes conversation. See her at Hope Bridges www.hopebridges.ca Tuesday through Thursday weekly.


Wanda Reinholdt

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